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Changing what’s normal book and companion online vault - a do it yourself program
Your world has changed. Did you have a say in what’s changed?
Everything changes all the time. What was normal years ago, or even last week, is no longer so. Some things change what’s normal in a instant, like 9/11 or the Global Financial Crisis.
Things change and we just passively accept the new status quo as normal.
But did you have a say in what the new normal was going to be?
Do you like what is now normal?
Would you like to actively change what’s normal in a more positive way?
Lots of folk talk about difference and change, whilst doing things the way you saw them do it last time you saw them. The incongruence between the message and the messenger talks louder than the messenger. Ian Berry has this uncanny “Edge” that is both a little unsettling and intriguing whilst creating an enticing urge in you to explore further out than you normally explore. Somehow he has managed to bring his very unique way of being into print. Yet again, you impress me and stretch my mind!
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Allan Parker, Managing Director, Peak Performance Development.
2009 National Speakers Association of Australia, Educator of Excellence Recipient
This package is for you if you are passionate about:
- Creating organisations people really care about
- Being the difference you want to see in the world
- Doing something pioneering, breathtaking, and truly innovative
- Change where everyone can win
- Leaving a legacy for your children and their children
- Change people can actually believe in and make happen
- Changing what’s normal for the good of people, our planet, and for profit
In my Changing What’s Normal book I explore 58 sparkenations for you to act on in your own way in order to change what’s normal, thrive on the challenges of change, and to co-create change where everyone can win.
I created 'sparkenation' to describe:
a spark that ignites passion that leads to action that changes what’s normal.
Every book sale means a child learns to read and begins to develop a lifelong learning habit. Almost 800 million people can't read. Together we are changing this appalling status quo through Room to Read, whose work in the past decade has benefited more than 5 million children. We help through my partnership with Buy1Give1.
Ian’s story-telling method is very engaging. He invites the reader to consider things, in contrast to telling us what we should believe and do.
As someone who has made a difference in his own life, he encourages us to make a difference as a leader or an employee, whether as an individual or an organisation. In a society where conformity and shallowness are ever more the norm, he challenges us to be different.
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Reg Polson, Polson and Co.
What you will learn?
Changing What’s Normal will sparkenate you to:
- Close the gap between what you know and what you do
- Ensure history is not your story
- Discover your life’s work
- Live the lessons of your life’s defining moments
- Be a person of character
- Step up to your personal significance
- Have what you want without losing who you are
- Compete with yourself
- Collaborate successfully
- Be a hero in your own home
- Be a fully alive human being
- Find the deep reason of why you do what you do
- Create an executable strategy for a sustainable and profitable business
- Future-proof your business
- Ensure high levels of engagement with all your stakeholders
- Do things every day that amaze you
- Fulfill your promise
Changing What’s Normal is not like any other book about change
Most business books tell you what to do, or relate case studies about how some icon or guru made millions. My book doesn’t do any of this. Who am I to say I have any solutions to your challenges, or that what works for me, would work for you! I prefer to partner with you to solve your challenges in your own way.
In each sparkenation I state what I feel/think is normal and then I explore some ways to change what’s normal. I end each sparkenation with a possible actions section and encourage you to do your own unique work, because what I have written is not important. What you intend, feel, think, and ultimately do, that’s what’s important.
I’ve never read so many thought-provoking ideas in one book. The beauty of the book is that you can pick one sparkenation and explore it without having to read the rest of the book. It is a fantastic consolidation of a diverse range of incredible ideas that I found quite blessed to be gifted in one book!
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Simon Starr, 10X Business Coach
I was thrilled to be interviewed about my book and philosophies recently by Alicia Curtis, the Founder of Revolutionary Lives. This interview is 27 minutes and you can access it here.
Changing What’s Normal is much more than a book
Changing What’s Normal has a companion online vault that contains links, downloads, tools, tips, templates, & techniques for your contemplation and to help you take action in your own way.
And there is more. You can belong to a community of like hearted and minded people, being the difference we want to see in the world.
To own a printed version of Changing What's Normal you can order your copy here for just $34.97AUD (plus postage and handling)
If you would prefer the ebook version, you can purchase one here for only $19.97AUD.
You will be able to download your ebook as soon as your purchase is completed.
What you get
You receive a copy of my book Changing What’s Normal and 24/7 access to the online vault.
As a mentor to me and my family members who lead and manage our businesses Ian Berry has made a significant difference to our personal and business success including our 570% growth in just under 5 years.
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Peter Taylor, CEO Townsend Building Services, Brisbane, Australia
The status quo is no longer something we want at work or in politics or in any organisation we care about. says Seth Godin.
I couldn't agree more.
I share stories in my book of several defining moments in my life.
We each have defining moments. When we live the lessons we learn through these moments we change what’s normal and inspire others to do the same.
The best story isn’t my story or your story; the best story is our story. says Mark Sanborn.
Therefore the best stories we tell are those other people recognise themselves in.
As you recognise yourself in my stories my request of you is that you will reflect and then decide to be more of who you are capable of becoming. The world needs the best you have got right now, today.
Most people know the phrase 'what got you here won't get you there,'so why is it many still can't 'get there'? It's because they are not changing what's normal. I will be forever indebted to Ian for sharing his insights with me and guiding me through the journey of Changing What's Normal. Straight talking and no bull (what do you expect from an Aussie!)
We live in an abnormal world and being normal won't get you a seat at the table. Changing What's Normal is your key to a new world of contentment and of being valued and loved by those who love what you do. Changing What's Normal helped me to move from the 'how to' guy to the 'go to' guy.
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Kwai Yu, Founder and CEO of Leaders Cafe
Each sparkenation is concluded with a Possible Action/s section when you can decide what work you will do to change what’s normal in your own way.
Action 1: Change yourself. All change is personal first.
Discover, Distinguish, Develop, Differentiate, Deliver. Sparkenations 1 - 23
Discover
- Closing your knowing-doing gap
- I’m not normal and neither are you
- History is not my story or yours
- Is your progress being delayed by dogma?
- One solution to the world's pre-eminent problem
- Discovering your life’s work and your shining eyes
Distinguish
- Living our lessons from 9/11
- When our worst triggers our best
- Feedforward is often more powerful than feedback
- Where have all the people of character gone?
Develop
- Stepping up to personal significance
- Crossing the discipline bridge
- The Rise of the Social Entrepreneur and Intrapreneur
- There are rarely rewards without first taking risks
Differentiate
- The toughest yet most rewarding journey
- Wanting and getting and having and giving
- Grandpa’s Legacy and a key law for living a good life
- Compete with yourself
Deliver
- Just showing up isn't enough
- Have an attitude of gratitude
- A human being fully alive
- Being indespensable
- The pain and pleasure of being an exception
Action 2: Change Your Relationships.
Relationship change follows personal change.
Connect, Commune, Collaborate. Sparkenation 24 - 28
Connect
- Networking with purpose - introducing Networlding
Commune
- Be a hero in your own home first
- Life/work balance is nonsense
Collaborate
- The triumph of tribes
- Only collaborate with people when you have achieved a shared view
Action 3: Change your organisation. The most powerful organisational change follows relationship and personal change.
Be aware, be clear, be inspiring, be attractive, be engaged, be authentic, be generous.
Sparkenations 29 - 58
Be aware
- What is the purpose of business, really?
- Management by Wandering Around
- Is your story as compelling as nectar is to a bee?
Be clear
- Do you have a Plan A for where you’re going?
- Four key answers that may well determine your future
- Is the co-operative business model one you could emulate?
- What are you prepared to risk to fulfill your dreams?
- Are you driven by enlightened self-interest
- Authenticity and accuracy
Be inspiring
- Why must come before how
- When profit is a reason we confuse what we do with why we do it
- Create a manifesto
- Breaking your manifesto down to six words
Be attractive
- Assumption: You know what your stakeholders want
- Creating a supplier-customer chain structure
- Stop recruiting and retaining the wrong people
- Creating a snapshot of your strategy and your execution plan
Be engaged
- Cascading strategy down to teams and individuals
- Appraisals are dead; just not buried yet
- Confuse people with their performance at your peril
- Enhancing their gifts
Be authentic
- Decisions must be made where and when it matters
- Great service is normal - wooing and wowing is an entirely different matter
- Ensuring change programs actually result in desired change
- We get what we give
- Other people don’t rule the world, you do
- Business may be the last bastion of hope
Be generous
- Are you a card carrying member of Generation G?
- Do you do things every day that amaze you?
- Change where everyone can win
Epilogue - Fulfilling our promise
I strongly recommend this book to people who share a passion for making the world a better place through collaboration, shared values, noble objectives and a desire to get the very best out of the people around them and as a consequence out of themselves.
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Terry McGivern, Smurfit Kappa United Kingdom
My 58 sparkenations have been gleaned from partnering with passionate and enlightened leaders in several countries since 1991, to change what’s normal for the good of yourself, other people, our planet, and for profit.
Begin your do it yourself journey to changing what’s normal now
My book Changing What’s Normal__ and 24/7 access to the companion web page that contains links, downloads, tools, tips, templates, & techniques for your contemplation and to help you take action in your own way is all yours for just $40 plus postage and handling.
Be the difference you want to see in the world.
Ian
To get an idea as to whether or not this journey is for you please download 3 of my 58 sparkenations here with my compliments.
To own a printed version of Changing What's Normal you can order your copy here for just $34.97AUD (plus postage and handling)
If you would prefer the ebook version, you can purchase one here for only $19.97AUD.
You will be able to download your ebook as soon as your purchase is completed.
This book is full of valuable insights and thought-provoking questions that truly go beyond the normal business platitudes; and invite and challenge YOU to change what's normal in your life and your organisation.
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Gihan Perera, Business Strategist
For an additional investment of just $440 I will provide you with 4 mentoring calls on skype or telephone over one year, that’s 1 per quarter.
Change you can actually believe in and change where everyone can win. Sparkenations that when acted on in your own way will lead you to being loved, valued, and fulfilled.
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